Uncovering the First, Fascinating Rulebook for Subway Sign Design
The 180-page binder, the key to the system’s iconic design choices, outlines a meticulous vision of signage intended not merely to look good — though it does — but to simplify navigation of the subterranean labyrinth. In its attention to passenger behavior, the manual goes above and beyond what most of us would term graphic design.
“The subway rider should be given only information at the point of decision,” proclaimed the designers. “Never before. Never after.”
Read more. [Images: NYCTA]
Nice optical compensation
E by Robert Indiana.
A photo of MyFonts employees trying out a new font delivery method.
Alphatecture
How brilliantly executed by Peter Defty. He is a professional photographer based near Leeds, in the UK, and takes these photos all over the world. They remind you to look up once and a while.
ALPHATECTURE by Peter Defty, UK
Found the whole video! This is truly beautiful. What a talented guy!